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Mark Zuckerberg says Meta's Muse chatbot adoption is strong, but AI may not stay free

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Meta has launched its AI agent Muse, which is already being used by over 10 million people. CEO Mark Zuckerberg indicated that Muse's revenue potential could surpass that of Facebook and Instagram. Currently, shopping is the most common use case for the Muse agent, with consumers spending an average of $200 per purchase.

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Mark Zuckerberg says Meta's Muse chatbot adoption is strong, but AI may not stay free
TOI TECH DESK · 10/23/2026, 11:12:40 AM
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