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Japan Is Closing in on the U.S. as High Costs and Politics Deter Travelers, Brand USA Says
Confidence84·developingImportance86NP-EVT-20261110-E8C2F78
Research shows the U.S. losing ground to Japan as costs and politics turn travelers away. Brand USA is betting the lost demand is deferred, not gone, but its budget to win it back is shrinking.
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Japan Is Closing in on the U.S. as High Costs and Politics Deter Travelers, Brand USA Says
Bailey Schulz · 11/10/2026, 8:41:15 PM
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