Failed strawberry crop turns into Rs 44 lakh soilless farming success

Ketan Sodha began strawberry farming in Mahabaleshwar with no experience, facing failure in his initial attempt. He persisted and eventually expanded his business, learning about soilless cultivation techniques. Travelers to various countries helped him understand better practices suited to Indian conditions. His farm produced a significant yield and high sales, leading to plans for further expansion. Sodha's journey highlights the importance of adaptation and innovation in agriculture.