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Europe’s independent hotels turn to global chains to attract wealthy visitors
Confidence92·multiple reportsImportance94NP-EVT-20261101-04A86CD
Family-run businesses are signing up with brands to tap into lucrative business travel market in sign of continent’s growing ‘chainification’
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Europe’s independent hotels turn to global chains to attract wealthy visitors
11/1/2026, 5:00:09 AM
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