Goa woman turns Instagram ethnic-wear venture into Rs 60 lakh-a-year boutique

In North Goa, Siddhi took the plunge into entrepreneurship by launching her ethnic wear business on Instagram four years ago. What began as a small venture has blossomed into a thriving boutique, employing seven to ten individuals and fulfilling international orders. With the help of the Mahamaya Self-Help Group, she has reinforced her commitment to uplifting women, aiming to expand job opportunities and foster financial independence throughout her community.