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Decoding the business of bringing Brazil, Uruguay, Panama to India for football friendlies

Confidence78·developingImportance88NP-EVT-20261022-AD15C03

From securing international teams to managing logistics, sponsorships and ticket sales, the recent high-profile international football matches that brought Panama, Brazil and Uruguay to India are expensive propositions. The promoter explains why commercial returns are not always guaranteed and why government backing could be crucial to building the market.

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Decoding the business of bringing Brazil, Uruguay, Panama to India for football friendlies
TANUJ LAKHINA · 10/22/2026, 1:30:00 AM
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