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Wyndham Courts AI Booking Agents in Push for Direct Bookings

Confidence84·developingImportance86NP-EVT-20261022-5C3833E

The Super 8 and La Quinta franchiser is opening its inventory to Meta's Muse, OpenAI, and Instinct. Morgan Stanley analysts think AI agents could cost hotel groups less per booking than online travel agencies do.

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Wyndham Courts AI Booking Agents in Push for Direct Bookings
Sean O'Neill · 10/22/2026, 7:30:02 PM
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