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Disney and Netflix Are Courting Creators. YouTube Is Playing Hardball to Keep Them

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The studios are offering rich deals to grow engagement on their platforms. The Google-owned video giant is punching back with its own offers — and threats.

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Disney and Netflix Are Courting Creators. YouTube Is Playing Hardball to Keep Them
Erik Hayden · 10/21/2026, 1:01:09 PM
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