The hill I will die on: Cinemas have been getting away with lies. Films should begin on time | Jeffrey Ingold

If cinemas must run 20 minutes of adverts before a feature, they could at least be honest about it. Or, I have a better solution … Do you remember the last time you were lied to? I certainly do. I was tricked by the North Finchley Vue, which sold me and my boyfriend tickets to a 7.15pm showing of The Odyssey. Guess what was playing at 7.15pm? A car advert. Ten minutes later, it was a trailer for the horror film Werwulf. Then there was an advert for Vue – as if I wasn’t already there. The film w