entertainment
How NBC Brought Live Musicals Back to Television
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In 2011, NBC was in a rough shape. The network had struggled in the waning years under General Electric’s ownership. In January 2011, Comcast became the majority shareholder, and with it came a new leadership regime for NBC Entertainment, led by industry veteran Bob Greenblatt. One of Greenblatt’s big ideas to liven up NBC’s schedule […]
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How NBC Brought Live Musicals Back to Television
Cynthia Littleton · 10/17/2026, 5:03:19 PM
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