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Americans Paused. Canadians Pivoted. Europe’s Marketing Has to Change.
Confidence84·developingImportance86NP-EVT-20261014-93658C2
Americans and Canadians have stopped traveling like one market. Whether a European destination runs North America from New York or has a team in Toronto, the ones that plan for each market separately stand to take the growth.
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Americans Paused. Canadians Pivoted. Europe’s Marketing Has to Change.
Oliver Martin and Iva Kutle Skrlec · 10/14/2026, 7:26:52 PM
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