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AI-generated illustration: Fitness trademark dispute puts small-business branding costs in focus

Law

Fitness trademark dispute puts small-business branding costs in focus

Original report:

A Gloucestershire gym’s dispute with Gymshark highlights the financial pressure of defending a business name. The Guardian reports that the sportswear company is challenging the gym’s trademark, while its owner faces mounting legal bills and awaits a UK Intellectual Property Office decision.

· via the Guardian GB